Perhaps you thought that email marketing was an outdated trick. You would be wrong. Even though email marketing has been used for some time now, it hasn’t gotten old. New strategies keep popping up that help marketing emails seem fresh yet effective. Read the following tips and make your email marketing work for you.
Design your email around a single specific message. This can help to keep your customers from becoming bored or confused by information overload. Create the specific message using brevity and conciseness. In the end, your customers will be thankful for being given the information in a concise and organized manner.
Use consistency in your message. Be consistent in your emails, using the same colors, and always including the company logo. Use a legible, easy to read font. People will begin to recognize the emails that you send and look for them. Like most other fields of commerce, email marketing relies heavily on building a bond of familiarity between customer and merchant.
Email marketing is about getting people to buy your products. Therefore, every email you send should increase the likelihood that subscribers will buy. You could do this by making an email that highlights information about a new product, promotes an older product or offers a special deal.
Don’t use too many graphics in email marketing materials. Some email servers block graphics, so avoid graphics to get your message across more effectively. Some people do not have the proper settings to open graphic heavy e-mails.
You email marketing program will be more effective if you offer your customers many options. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. When your customers feel that they are somewhat in control of the process, they will be much more satisfied.
It is important that you get adequate permission from the people you are going to send emails to. If you choose not to, you can cause customers not to trust you and it could give your business a bad name. There is also the chance that particular Internet service providers will block you, which could seriously damage your business.
You must be persistent where it counts. Though you should remain consistent in your persistence, you need to make sure you are targeting the proper customer base, otherwise you stand to gain very little. Customers who have proven unresponsive to your emails are unlikely to be swayed by continued efforts, and may even get frustrated with you, instead.
Don’t put out emails that use images to give people information that’s critical. Many email clients won’t automatically show images. If a person is reading your email in one of these clients, it can make your message look strange or even render it unreadable. Use clear and readable text for your relevant information, and ensure that all images have a descriptive alt tag.
To get what feels like a personal touch, occasionally try and mix up what your format is. If your email marketing messages are typically in HTML format, then every once in a while, send out a message in plain text format. If the message is well-written, it can help you to connect with the customer, which will increase their desire to support your company and its products or services.
Make email previewers work for you by taking advantage of preheader material. A preheader consists of the initial line of text in the email that is highlighted in the email previewer. Certain email clients including Gmail display the text immediately after the subject, and is a good way of getting the readers’ attention.
Perhaps an obvious, but nevertheless critical, email marketing tip is to verify the accuracy of all email addresses. You don’t want to waste precious time hunting down addresses and resending e-mails after getting dozens of bounced back messages from invalid addresses. It simply wastes precious time!
On your email subscription form, set the expectations for your potential subscribers on what you typically will send to them. Always inform your readers of what kind of email you will be sending and how often it will arrive. This will help subscribers that are new know what to expect.
Be succinct in your marketing emails. Your language should be as direct as possible. This will show the reader that you respect how much their time is worth. This can also ensure that your readers will read your entire message. Although your most important information should be at the top of the email, there are always important links and content near the end as well.
Create succinct subjects. A subject line that is less than 60 characters long is more likely to be noticed by a reader and is more likely to be opened than a message with a lengthy subject line. If you require a longer subject line, be sure to include the most pertinent information at the beginning to avoid having it truncated.
You should think about combining your email campaigns with other marketing techniques, such as social media marketing. Customers will then be able to share with others and put their stamp of approval on your campaign or special offers, increasing exposure and the number of people signing up with you.
Make your marketing campaigns mesh with special events and holidays. Think about these things when you plan your year. Come up with email marketing campaigns that are centered around important retail holidays like Valentine’s day, Easter, and Christmas. Try to market a little extra during slow sales periods.
Include two email fields on your email opt-in forms. Sometimes, people do not enter their proper email address, adding too many letters or typing .cmo rather than .com. You can reduce the risks of sending out emails to wrong addresses by asking people to confirm their email address.
Clearly, the marketing email is still quite effective. By using the advice in the article above you will be able to make your email marketing attempts successful. Using these strategies will help you be successful for some time to come.