Are you a business owner? If so, you know the importance of advertising your business! Newspaper and radio ads are always good to start with. But, video marketing is one of the more successful ways to advertise online. Keep on reading for great video marketing advice.
The key to a successful marketing video is to be brief and make your point known. Most online users have notoriously short spans of attention; they want the information they seek instantly or quickly. If you want to have a long video, do not make just one. Split it into a series.
The larger your library of videos, the more success you will have. Constantly uploading videos is key to retaining your viewers. This also increases your exposure on the Internet and draws in new viewers.
Production value doesn’t have to be the most important part of your process. In most cases, it’s not the technical brilliance of the clip that achieves the desired results. Huge companies have made great marketing plans with simple videos.
Place a screen capture of your company’s website in your videos. This will help viewers navigate your site. This is pertinent in tutorial videos. Just save your screenshot to your desktop and then pull up a video editing program. This will allow you to place the picture inside the video.
Video marketing is a great way to show people how to use a product you are promoting. A demonstration of your product in action will really give customers more confidence in its quality. Seeing it in action can give your sales a real boost.
People online today have short attention spans. You need to make the first 15 seconds of your videos count. This is the place to have a unique perspective and hook the viewer.
A good video does not need to be expensive. You don’t need professional gear if you can keep the image focused and balanced. There really isn’t even any need to polish your script or come off as a professional pitchman. Simply relax and act as you normally would act. Look into the camera and talk. You might not need to do even that much. Sometimes it is possible to utilize PowerPoint presentations and screen capture sequences to do the job.
Make a video showing how others should use your product. You are going to be resolving problems of both your existing customers and your customers to be.
When you use a video to promote your brand’s products and services, it is best to include a viable link for more information. However, the best location to place this link is within the actual media player’s frame itself. Doing it this way will keep the link with the video just in case someone shares or embeds it.
Do not take the whole burden upon yourself. Other people may surprise you with their take on your product. Brainstorming with family, friends, and staff can help with idea generation for content focus. Have discussions often so that you stay on the forefront of the industry.
You can promote your other sites, including social media sites, via video marketing. This will help open up your exposure to many more potential viewers. Promoting your other sites will help drive business to them and vise versa. When you link your video to your social media profiles, that can truly increase traffic and sales.
Find ways to assess the success level of your videos. Do not guess how successful your video is by looking at the comment you get. However, it’s much better to have some concrete data to help you determine whether the video is working. Check the number of viewers your video has had, as well as how long they actually view for.
You can use a tripod in order to make your videos more effective. Jumpy, shaky camera work is best left to horror movies and avant garde films. However, for the purposes of marketing, keep your shots steady and smooth. If your video looks amateur, people will pass it by.
Whenever you are able to, share your video. Make sure to send it to family and friends. Write about it in your blog. You can use the regular mail or email to let your current customers know about it. Post your videos on YouTube and other forms of social media, such as Facebook and Twitter. Spread the news!
Whenever you post a video, you need to be ready to moderate whatever comments are left. A lot of people will say things that are not appropriate on your videos because they feel like they are anonymous. This can drive away people that are really interested. If you can’t moderate your comments, then you may want to disable comments.
Short videos are best. People have short attentions online. Try keeping videos under five minutes to keep people from getting bored midway through. Even if your content is fantastic, people won’t stay to watch the whole thing if they end up getting distracted.
Always let your true personality shine through during the video process. Most consumers are interested in the human aspect of a brand and its offerings. If you can establish a rapport with your customers, they are less likely to go elsewhere when they need products or services you sell. Customers will also remember you as they are using your products.
Secure the services of a professional translator if you are producing a video in some language other than your native language. Google translate tends to output gibberish for all but the most simple texts, so don’t use it. Your customers will take you seriously and appreciate the fact that you made the effort to address them in their language.
You should now have a better idea of everything you can accomplish thanks to video marketing. Traditional advertising methods are no longer as popular as they once were. You should focus on online marketing, including videos. Heed the advice in this piece, and you will see the benefits.