1 Tell your prospects that your product has better
safety features. People want to feel safe when they
use your products. For example, you could say,
“Our product has tested safer than any other
product in our category.” Another example, “Our
product comes with a safety lock and switch.”
2 Try new business ideas and strategies. Do not
be afraid of changing what you’re doing. You could
try out technology, advertising, marketing, etc. For
example, just because you are selling e-books
doesn’t mean you can’t try selling printed books,
DVDs, videos, cassettes, software programs, etc.
3 Solve an existing problem for people. There are
thousands of problems in the world. Create a
product that can provide a solution to one of those
problems. For example, you could write an e-book
to show people how to market their product on the
Internet. Another example, you could advise people
on how to get out of debt.
4 Find out what’s the current hot trend. You can find
out what the new trends are by watching TV, reading
magazines and surfing the net. Just create a product
that’s related to the current hot trend. For example, if
the current hot trend is pop-up ads you could write a
report on how to create your own pop-up ad.
5 Improve a product that is already on the market.
You see products at home, in ads, at stores, etc.
Just take a product that’s already out there and
improve it. For example, if you read an e-book on
starting your own web business and you think it
could be improved, write your own e-book about
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