1 Start publishing an extra issue of your e-zine every
week. You could charge a recurring monthly
subscription for the free subscribers who want to
view the extra issue(s) each week. You could also
include no ads in the extra issue because you’re
charging a subscription fee.
2 Don’t load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
message. Haven’t you ever visited a web site which
had graphic ads, text scrolling and flashing words
all crammed together? If you have, it was likely you
found it confusing and hard on the eyes and you just
said ‘forget it’.
3 Don’t use unnecessary words or phrases on your
site. You only have so much time to get your visitor’s
attention and interest; make every word count. Use
short words, phrases, sentences and paragraphs.
Also highlight attention-grabbing words like love,
money, sex, etc.
4 Don’t make the mistake and think that everyone
will totally understand your web site message. Use
descriptive words and examples to get your point
across more smoothly. Don’t use hard to understand
words that they might have to look up in a dictionary
because they won’t, they’ll just leave your web site.
5 Don’t write your strongest point or benefit only
once. You should repeat it at least 3 times because
some people may miss it. Also when you repeat
something it gets stored in your prospect’s brain
easier. This may persuade them to buy later on
down the road because they will remember it when
they really need or want your product.
and 30 Tips more …
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